Services And Specifications
Enough Detail To Brief The Job Properly
These notes are for producers, post supervisors, exhibition designers and product teams who want an estimate that survives contact with the timeline.
01
Title Sequences
Treatments, Boards, Animatics And Deliverables
Xenofex designs title systems for factual television, independent film, museum media and agency films. The aim is not a showreel trick. It is an opener and package that can be approved, versioned and delivered cleanly.
- Treatment and written direction.
- Style frames and storyboard frames when needed.
- Animatic or first motion test before full animation.
- Lower thirds, end cards, next-time cards and clean plates.
- 16:9, UHD, HD and agreed social crops.
- Textless masters and alpha elements.
- Safe area checking for broadcast.
- Language, duration and sponsor variants named in the version.
02
Compositing
Screen Replacement, Clean-Up, Removals, Roto And Paint
Compositing is estimated shot by shot. A simple screen insert with clean tracking may be half a day. Beauty work, sky replacement or object removals can take several artist days once reflections, grain and camera movement are considered.
- Screen replacement and device inserts.
- Paint fixes, rig removals and sign changes.
- Roto, simple keying and edge repair.
- Beauty work and continuity fixes.
- Matchmove coordination where required.
- Plate prep and grain management.
- Sky or background replacements.
- Shot notes returned with review files.
03
Product Animation
CAD Preparation, Materials, Lighting And Callouts
Product animation is useful when a real shoot would hide the mechanism, take too long or make tolerances look vague. Xenofex keeps movement clear and mechanical relationships legible.
- CAD import, cleanup and part naming.
- Material grouping and lighting look tests.
- Exploded views and internal reveals.
- Callouts tied to stable anchor points.
- 15 to 30 second product films.
- 16:9, 1:1 and 9:16 export ratios when scoped.
- Clean textless versions for later translation.
- Review files watermarked until master release.
04
Technical Handover Checklist
What To Send Before The Start Date
| Picture | Plates, handles, reference edit, EDL or XML, frame rate, resolution and timecode start. |
|---|---|
| Colour | LUTs, grade reference, colour management notes and any approved stills. |
| Design | Fonts, logos, brand rules, title copy, legal lines and examples of previous approved work. |
| Product | CAD files, clean product photography, material references, dimensions and part names. |
| Naming | Required filename pattern, delivery codec and approval owner. Please label alpha channels properly; Martin still has a 2007 job folder called final_final_key_use_this_one and has not forgiven it. |
05
Turnaround Guidance
Realistic Lead Times And Common Delays
- Title sequence: usually 3 to 8 weeks from signed brief to final delivery.
- Product animation: usually 2 to 5 weeks depending on modelling and approval speed.
- Simple compositing fix: often 0.5 to 1 day once plates are supplied cleanly.
- Complex beauty work or removals: commonly 3 to 6 days per shot.
- Delays: missing fonts, unnamed frame rates, changing copy after animation, CAD files with merged parts and approval by committee.
06
Work Xenofex Turns Down
Clear Boundaries Save Everyone Time
- Speculative unpaid pitch films or free style frames.
- Deepfake, impersonation or synthetic likeness work without written consent from the person represented.
- Political persuasion advertising, attack ads or disinformation work.
- Adult content, gambling acquisition campaigns or crypto hype films.
- Same-day rescue jobs that require pretending a proper brief already exists.
- Open-ended social content retainers where no final deliverables, dimensions or approval owner are named.